How to get the most out of Family Reunion

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Attending a big event like Keller Williams’ Family Reunion can be overwhelming. After all, there are a lot of breakouts to listen to, a lot of people to meet, and a lot of ground to cover. That’s why it’s important to visit an event like this with a game plan in mind.

Luckily, we sat down with three experts to learn how to get the best return on both the time investment and money investment that is Family Reunion. MAPS Executive Coach Monica Reynolds, Productivity Coach and Director of Growth at KW One Chicago and member of KWYP Board of Advisors Jesse Coleman, and Team Leader and KWU Instructor Jordan Sibley joined us to share their advice based on many collective years of experience attending world class events like this one.

To provide the most help, these three experts broke the best practices out into three key event areas: pre-event preparation, while you’re there, and post-event implementation.

Before you go: pre-event preparation

1. Determine a communication plan to use while you’re at the event. This is important for both the people you work with as well as your clients. If you have a team, make sure you have a set time to connect with them while you’re away so you don’t waste valuable time trying to track each other down. The same goes for your clients. Ensure they know you’re at a training event and will be out of pocket during specific hours so there are no unnecessary surprises.

2. Don’t drop the ball on your lead generation. When setting appointments in the days leading up to attending the convention, guide the appointments to be set for once you’re back from the event. This way, no rescheduling is needed.

3. Go with a purpose. What challenges are you currently facing in your business? Take stock of where you may be struggling and focus your learning opportunities at the convention around those specific areas.

4. Plan your schedule in advance. After figuring out the topics you’d like to concentrate on, take a look at the breakout schedule before you arrive at the event. Determine which sessions that best align with the areas you’d like to learn about. By doing this, you can be intentional about each session you attend rather than spend time in classes that don’t fit with your current business needs.

5. Make lunch and dinner reservations ahead of time. Pre-arrange lunches and dinners with agents you know from other parts of the country. This will put you one step ahead when it’s time to start networking.

While you’re there: at the event

1. Dress appropriately! There is a lot of ground to cover at the convention center and it can be quite chilly! Make sure you’re equipped with comfortable shoes and enough layers to take on the arctic.

2. Set a goal around making and deepening new connections. How many people do you want to meet at Family Reunion this year? Set a goal for yourself. Then, work on building and solidifying relationships with those people who you don’t see in your home market every day.

3. Network with a purpose. As you meet people, aim to establish an in-depth dialogue. Introduce yourself, share where you’re from, and ask them about their real estate goals. Then, follow up with the people you meet while still at the convention. Let them know where you’ll be and invite them to join you, whether it’s for a coffee, a lunch, or some networking event you’re attending. It’s a great way to cement a new relationship.

4. Don’t stand quietly anywhere – especially in a line! You might think your brain synapses aren’t firing enough to have a decent conversation when you’re on line for your morning coffee, but actually, this is the prime time to get to know the people around you. After all, you’re all waiting together with time to spare. Be friendly and curious with the people around you. Ask them questions about the lead generation methods that work for them, their money-making ideas, and even about the mistakes they learned from last year.

5. Remember, it IS a business trip. Family Reunion is likely one of the only chances you’ll have this year to learn from the very best of the best. So, ensure you’ve created a business environment for yourself where you are intentionally going to learn. Set a schedule for yourself and stay on it. And if you want to make a vacation out of it – go a few days early or stay a little later.

Once you’re home: post-event implementation

1. Take stock of what you learned. Look at all of the notes you’ve taken over your time at the convention. Transfer all your notes over to a single page where you can rank them in terms of what you can implement right away to make the biggest impact on your business.

2. Implement what you learned. Whatever you do, don’t go home and dump a million ideas into your business to implement immediately. Rather, look at the first item on your list that you determined will make a difference to your business and start there. Then, don’t move on to your second implementable idea until you’ve completed the first.

3. Hold yourself accountable. You’ve learned a ton of great things while you were gone, now it’s time to put what you’ve learned to good use. Whether it’s a partner, a teammate, or a coach, let someone know what you plan to do so that they can hold you accountable.

4. Nurture the relationships you’ve established. Reach out to the various people you met at Family Reunion in order to stay in touch. Offer to share the notes you took at a particular breakout session that may be of interest to your new connections and swap what you’ve learned. Then, have a touch system in place to stay top of mind with these people, such as through agent newsletters and birthday notes.

5. Get reenergized. Come back from Family Reunion ready to take your business to the next level and use the tools you learned to achieve your goals!

Remember, as fun and exciting as Family Reunion is, it is a business trip. And with that in mind, it’s a trip that it intended to propel your business forward. Go on purpose and with a purpose and you will reap the benefits!

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